Parkside Labs
Our Work
Parkside Labs is a product studio building original software for personalized storytelling. Everything here is something we dreamed up, designed, and built ourselves.
How We Work
We make our own products.
Parkside Labs isn’t an agency for hire. We come up with our own ideas, design and engineer them in-house, and put them into the world under our own name. Everything below is something we’ve made — real products, real users, built to last.
How We Build
From Idea to Market
Every product we make travels the same path — from a first spark to something real in people’s hands.
Spark
Identify a real problem worth solving — usually one we’ve felt ourselves.
Validate
Pressure-test the idea — does it deserve to exist, and would people actually love it?
Design
Shape the whole experience before a line of production code — how it looks, feels, and flows.
Build
Engineer it for real — test-covered, production-ready, and built to last.
Launch
Ship with care: marketing, onboarding, analytics, and early support baked in.
Grow
Listen to real users, keep making it better, and help it find the people it’s for.
A Parkside Product
Every child deserves to be the hero of their own story.
Genie in a Book is a personalized AI-powered children’s storybook platform we designed and built from the ground up. Parents enter their child’s name, age, and the adventure they’d like — and the Genie crafts a one-of-a-kind story where that child is the main character, complete with custom illustrations and their name woven throughout.
The product handles everything from story generation and illustration to print-on-demand fulfillment — a full end-to-end platform built and shipped by our team.
A Parkside Product
Where every reader becomes the hero of the comic.
Genie Comics is a product we’re designing and building for a gap we kept seeing: off-the-shelf comics tell the same story to everyone, self-publishing tools are clunky and generic, and a screen is no substitute for a printed issue you can hold. Nothing puts a real person at the center of a comic and gets it printed.
We’re building Genie Comics to turn a personalized story into custom comic art and a professionally printed issue — a keepsake made just for the reader it stars.
Our Standards
What we hold ourselves to.
Anyone can ship a feature. We focus on whether it deserves to exist.
We Start with a Problem
Every product begins with a real problem — not a trend or a feature request from a committee.
Design-Led from Day One
UX isn’t a phase that comes after engineering. We prototype interfaces before we write a line of production code.
We Own What We Make
These are our products, with our name on them. That ownership raises the bar on every decision.
Real Users in the Room Early
We put prototypes in front of actual users before launch, not after. Every major assumption gets tested.
Opinionated by Default
We don’t build everything possible. We build what we believe is right, and we’re transparent about those decisions.
Built for the Long Haul
We’re not building MVPs to abandon. Each product is designed with a roadmap, not just a release.
Partner With Us
Building something in this space?
Most of what we make, we make ourselves. But now and then we team up with people building something we believe in — in personalized storytelling, kids’ media, and publishing. If that’s you, say hello.